PayDent Corporation

Privacy Statement

August 2020

This Privacy Statement (Statement) applies to the website located at, PayDent's mobile applications, and any other websites or applications associated with PayDent or products that direct the viewer or user to this Statement. In this Statement, the terms PayDent, we, and us refer to PayDent Corporation and its respective subsidiaries and affiliated companies. The term your device refers to any computer, tablet, smart phone or other device you are using to access our websites or to operate the PayDent mobile application. Any website owned and operated by PayDent may contain links to websites that are owned and operated by other companies. This Statement does not apply to websites and services that are owned and operated by third parties.

This Statement went into effect on the date noted at the top of this Statement. We may update this Statement from time to time. If we make material changes, we will post the updated Statement on PayDent's mobile application or website and change the date at the top of this Statement. We encourage you to look for updates and changes to this Statement by checking this date when you access our websites and mobile application. PayDent will notify you of any modifications to this Statement that might materially affect the way PayDent uses or discloses your personal information prior to the change becoming effective by means of a message on this website.

Information We Collect

As you use our websites and mobile application, we collect information about you and the services you use. The information we collect falls into three different categories: (1) information you give us; (2) information we collect from you automatically; and (3) information we collect from other sources, including but not limited to, dental providers. Some examples of when we collect this information include when you browse or make a purchase on one of our websites; create a PayDent account; contribute funds to your PayDent account through our website or mobile application to request PayDent to send funds to a specified dental provider for professional dental services received by you; or participate in a survey.

Information You Give Us

Some information we collect is provided when you use our services. This may include your first and last name, username, password, email address, postal address, phone number, financial account information such as a credit card number, birthday, demographic information (such as your gender), and any other information you give us. You may also permit us to access information directly from your device, such as information in the contacts list. You may also provide us information about other people or businesses, including when you direct us to send payment on behalf of yourself, or your family member, to a dental provider.

Certain personal information, such as information about personal health or finances, is characterized as sensitive and requires stricter regulation than other personal information. Before providing it to us, we urge you to carefully consider whether to disclose your sensitive personal information to us. If you do provide sensitive personal information to us, you consent to its use and disclosure for the purposes and in the manner described in this Statement.

When you provide your personally identifiable information to us in connection with our services, we may make that information available to the dental providers and other entities as necessary in order to fulfill our payment obligations on your behalf to the dental providers. By using our website or mobile application, you are authorizing us to collect and store this information, use your email and any phone number provided to contact you.

Under a federal law, called the Health Insurance Portability and Accountability Act (HIPAA), some demographic, health and/or health-related information that we collect as part of providing the Services may be considered protected health information or PHI. HIPAA provides specific protections for the privacy and security of PHI and restricts how PHI is used and disclosed. To the extent HIPAA is applicable, we may only use and disclose your PHI in the ways permitted by HIPAA.

Information We Collect Automatically

Some information is collected by us automatically, including when you access our website, download and use our PayDent mobile application or otherwise use our services or install our application. This information includes:

Purchasing Information We may collect information about your transactions with dental providers with whom we contract or to whom you direct us to make payments on our websites or via our PayDent mobile application including for what dental services you have directed us to send payment to dental providers, when you directed us to send such payment and the amount of such payment.

Device and Usage Information We may collect information about your browser or device. This information may include the type of device you are using, your operating system, your browser, your internet service provider, your domain name, your internet protocol (IP) address, your device and mobile advertisement identifiers, the website that referred you to our website or mobile application, the web pages you view (including the date and time you viewed them), the services or functionality you access or use (including the date and time of your access or use), and the subject of the advertisements you click or scroll over. To collect this information, we use cookies, web beacons and similar technologies.

Location Information We may collect information about the location of your device, including GPS location, for purposes of enhancing or facilitating our services, such as enabling the functionality of our websites or mobile applications that provide you with information about dental providers near you. We may also use information about the location of the device you are using to help us understand how our websites, mobile applications, and other services and functionality are being used and to deliver more relevant dental provider locations and pricing and advertising. If you want to opt out of the collection of this location information, please see the section below titled Opting Out.

Information We Collect from Other Sources

We will collect information from dental providers paid through PayDent's mobile application or website on the type and date of dental service treatment you received. Some information we collect is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social network like Facebook, Twitter or Google+. We may also collect information about you from other companies and organizations. By gathering additional information about you, we can correct inaccurate information, enhance the security of your transactions, and give you recommendations and special offers that are more likely to interest you.

How We Use Your Information

We may use the information we collect about you in a variety of ways, including to:

  • Process your payments for dental services to specified dental providers for professional dental services received;
  • Communicate with you about purchases, services, accounts and programs;
  • Respond to your customer service inquiries and requests for information;
  • Send you personalized promotions and special offers;
  • Inform you about our brands, products, events, or other promotional purposes;
  • Maintain, improve, and analyze our websites, mobile applications, ads, and the products and services we offer;
  • Detect, prevent, or investigate security breaches or fraud;
  • Maintain appropriate records for internal administrative purposes;
  • Facilitate the functionality of our websites and mobile applications;
  • Provide important product safety information and notice of product recalls.

How We Share Your Information

We may share your information in the following circumstances:

When We Work Together We may share information between and among PayDent, its subsidiaries, and affiliated companies for purposes of management and analysis, decision making, and other business purposes.

When We Work with Service Providers We may share your information with service providers that provide us with support services, such as credit card processing, website hosting, email and postal delivery, location mapping, product and service delivery, analytics services, or conducting academic research.

When We Work on Business Transactions If we become involved with a merger or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

When Sharing Helps Us Protect Lawful Interests We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, or safety of PayDent or our customers or partners.

When We Work with Marketing Service Providers We may share your information with marketing service providers to assess, develop and provide you with promotions and special offers that may interest you.

When You Give Consent We may share information about you with other companies if you give us permission or direct us to share the information.

When the Information Does Not Identify You We may share your information in a way that does not directly identify you. For example, we may share information about your use of our websites and mobile applications in a manner that does not identify you or may combine information about the nature or frequency of your transactions with similar information about other people and share the aggregated information for statistical analysis and other business purposes.

When You Post on Our Websites If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites, including your user name.

How We May Allow Others to Collect Your Information

When you use our websites or mobile applications, we may allow third parties to collect device and usage information and location information across your different devices through mobile software development kits, cookies, web beacons and other similar technologies. These third parties collect this information for the following purposes and for other purposes consistent with their own privacy policies:

To Display Ads for Products or Services We allow some advertising companies to collect this information in order to display ads that are most relevant to you across your different devices and on our own and others? websites and mobile apps. Please see the Opt Out Choices section of this Statement for more information about opting out of targeted advertising and controlling the use of cookies, web beacons and other similar technologies.

To Understand the Use of Our Services We allow certain service providers to collect this information to help us understand how our websites and mobile applications are used and to assist us in improving the content and operation of our online properties. These service providers collect aggregate statistical usage data that is not matched or linked to any individual user.

To Make the Services of Other Companies Work on Our Websites We allow companies to use cookies, web beacons, and other similar technologies?to enhance the operations of particular services and functionality of our websites and mobile applications. For example, we may allow Adobe to set and enable special cookies that are necessary to deliver video content for Adobe Flash Player. These cookies are called Flash cookies.

Cookies, Web Beacons and Similar Technologies

We and others may use a variety of technologies to collect information about your device and use of our websites and mobile applications. These technologies include cookies, web beacons, java scripts, entity tags, and HTML local storage. Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control other technologies. For more information, please see the section of this Statement titled Opt Out Choices.

Cookies Cookies are small data files that are sent from a website's server and are stored on your device's hard drive either for only the duration of your visit (session cookies) or for a fixed period (persistent cookies). Cookies contain information that can later be read by a web server.

Web Beacons Web beacons are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called clear gifs, single pixel gifs, page tags or web bugs. We use web beacons to track the web pages you visit, to test the effectiveness of our marketing, and to find out if an email has been opened and acted on.

Java Scripts Java scripts are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.

Entity Tags- Entity Tags are HTTP code mechanisms that allow portions of websites to be stored or cached within your browser and validates these caches when the website is opened, accelerating website performance since the web server does not need to send a full response if the content has not changed.

HTML5 Local Storage HTML5 local storage allows data from websites to be stored or cached within your browser to store and retrieve data in HTML5 pages when the website is revisited.

These and similar technologies are used for the following purposes:

Services and Functionality Some of these technologies are required to allow you to access and use our websites or mobile applications and the various services and functionality we offer. Without these technologies, some of the services and functionality on our websites and mobile applications would not work properly.

Performance Monitoring Some of these technologies help us analyze and estimate traffic and assess the volume of use of services and functionality on websites and mobile applications. They show us how visitors and customers interact with our digital properties, whether there are any errors, the degree to which certain web pages, applications, services or functionality are accessed and used and how they are performing or operating. When these technologies are used for performance monitoring, no information that identifies you is collected.

User Convenience Some of these technologies enhance the ease of use of our websites and mobile applications and the services and functionality they make available by accelerating load and refresh times and remembering information that you have provided on prior visits to our websites or when you last used a website or mobile application service or functionality.

Marketing Some of these technologies are used to tailor your experience on our website, within our mobile applications, or across your applications or devices by controlling the promotions, advertisements and other marketing messages that may appear when you access or use these or other digital properties. These technologies also help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.

Opt Out Choices

Promotional Communication Choices

You can opt out of receiving promotional emails and mailings by informing us of your preference at the time you sign up for a PayDent account, modifying your promotional preferences online in your account's profile management section, or following the opt out instructions in the promotional emails we send you. Similarly, you may opt in to receive text messages, telephone calls and mailings. Where our mobile applications allow for the delivery of push notifications you can also opt out of receiving these notifications by toggling the Notifications switches within our mobile applications to off. By downloading and using our mobile application, you may receive promotional messages, offers, news and information about PayDent or our business partners within the mobile application itself. These in app messages are part of our mobile application's functionality and cannot be turned off. If you do not want to receive in app messages, offers, news and information, do not download or use our mobile application.

Please note that if you opt out of receiving promotional communications from us, we may still send you transactional communications, including emails about your accounts or payments to dental providers for professional dental services.

Location Information You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your Wi-Fi, Bluetooth, and other device settings. See your device settings for more information.

Cookies, Web Beacons and Similar Technologies You may be able to reject cookies, web beacons, entity tags and HTML5 local storage by adjusting the appropriate settings in your browser. Each browser is different, but many common browsers (Internet Explorer, Chrome, Firefox, and Safari) have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed or allow you to remove or reject the use or installation of certain technologies altogether. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser.

Interest-Based Ads- Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance or the Network Advertising Initi#7030a0